How to Start an Online Clothing Business in India

How to Start an Online Clothing Business in India

If you are interested in starting your own online clothing business from home in India, you are at the right place. Stay in touch with our article to get the proper tips to gain success in your home-based business.

Plus, you’ll learn how Lio takes the pain out of managing your garment business so you can focus on the things that matter

How to Start Your an Online Clothing Business in India?

Online clothing stores are now very much the same as online grocery or food stores. Nowadays it is very common to order from online sites. You just need one thing i.e. to learn the proper route of the clothing business and how to grow your business in no time. You can avail accessing right for pick up from the store option and home delivery option.

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All templates in the Textile section are tailor-made to suit industry needs. Delivery Challans, invoices, etc., You can Create Them All.

Check out the following steps to start an online clothing business from home.

  • Do a few of research work
  • Create a foolproof business plan
  • Creating a brand name
  • Choose an e-commerce site
  • Create your own business website

 So let’s start with the exclusive tips that will help to gain profit and take off your business.

Step 1- Do a Few Research Work Before Starting

Do a Few Research Work Before Starting

Like any other work, an online clothing business also needs some study or research work. You can start with your target buyers. By doing so, you can make a decision about the choice of buyers. If you can define more about your target buyers, it will be easier to choose your clothing types.

Try choosing a specific group first- may it be men, women, or children. When you will make out that you can handle it all together, then go to a family clothing store.

You can also choose a specific age group as your buyer. Also, you can be more specific with regional items of clothing. Also, you can go for traditional handmade apparel, maternity wear for the office, special regional outfits, and much more. 

We would love to suggest that if you are a beginner in online clothing sales, try to choose a small group of buyers. When you will gain more experience in business, then start selling for a huge range of people.

But if you already have experience in the clothing business, you are just going to convert it to online selling service, then you can move easily to any e-commerce website. You can also target any kind of buyer for your online store.

Step 2- Create a Foolproof Business Plan

Have you planned a perfect business strategy? No? It’s the most important step to start your business. A business plan is a roadmap that will show you how to raise your business with profit. Make sure that you have planned long-term and short-term goals for your business. 

A business strategy can be maintained properly by a few steps. Such as:

  • Saving money as a business fund
  • Plan for upcoming days in business
  • Energetic team members who are as enthusiastic as you are. They should be trustworthy. Remember a business is standing on the pillars of trust.
  • Try to identify the drawbacks of your business through a thorough assessment.

There are a few pillars that can keep some impact on your clothing business. If you want to store the items in your home, in simple words, if you have enough space to store an ocean of items, then you can save the rent for storage. If you don’t have a huge space to keep your item safely, then take a rented room as your godown.

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To handle your online clothing business, if you need some manpower, you can hire a professional person through a face-to-face interview. 

You can start by searching the source of the constant supply of fabrics, dress material, and other clothing-related items.

You can also go for ready-made outfits and later you can sell those with your commission. This is a simple way through which you can get a wholesome ideology of capital that should be invested in your business.

Step 3- A Unique Selling Point and Creating a Brand

Unique Selling Point

A unique selling point i.e. USP is the one that can rate your business level. Through USP, you can get a whole market over your competitors. A USP can be your special gesture towards your clients. May it be your unique designing process, or may it be a special fabric that is being sold only by you. 

You can also keep a few special outfits for a plus-size persona, or you can sell yoga dresses, dance costumes occasionally, designer innerwear, and much more. 

When you are done with your unique point that will be sold easily, try to get a unique brand name. A name that will make people more attractive to your clothing business.

But confirm that the name is easy to keep in mind, catchy enough and the most important thing defines the USP in a creative way.

Step 4- Choose an e-Commerce Website

If you are determined to sell your exclusive items of clothing online from home, you need an e-commerce website. You will be connected with the buyers through the website.

After having a marketplace on an eCommerce site, you can easily contact Amazon, Myntra, Flipkart to sell your items through them.

Though you have so many options to choose from among e-commerce sites, you should choose the one which is easy to use, has simple UX, and finally the secure one.

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Step 5- Create your Own Business

Create your Own Business

Creating your own business is the most helpful thing for any business, even in the clothing business. You can showcase your products through the website. You will receive orders 24*7 without any hassle. Customers will get real-time assistance through the website.

There are a few types of websites. But you should use one which can include so many pages to be featured.

Some must have pages in you website is “product list”, “about us”, “contact us”, “add to cart”, “buy now” ,  “feedback”, “FAQs” and “wishlist.

You must have a product catalogue that includes various sections like men’s, women’s, children, teenager. This part is user-friendly that clients can have fun while shopping from your online clothing store.

You should upload high-definition photographs of your products to be featured. You can opt for a professional photo shoot featuring your products. This thing gives a proper idea of how the garment will look when worn.

Don’t forget to paste a size chart that is available in your online store. When you’re doing your pricing for the garments, make sure to check your competitor’s price list. Go for an affordable delivery charge. 

Make sure that you have every payment option like net banking, debit card, credit card, UPI system, and others. So that the customer can be available whatever they need. 

List Your Products

Once you have done all the work of planning a business, getting all the required licences and registration and sourcing / creating products, it is time to list them.

Product Description

Make sure to make your content quirky and something that the audience can relate to. The description should be thorough and give every detail that the customer wants to know about the product, Also make sure to include the focus keyword based on the google search.

Product Display

When it comes to product display, ensure that the description matches the product display. Remember to add multiple pictures of the product from all angles as customers would want to know how it looks from different angles. Get models of different body types and skin colours to make the product more relatable to all kinds of customers.


If the interface is not smooth and does not have a way to many things and does not give an overwhelming experience to the customer, the website would be a hit. Make sure that the way around the website is not confusing and does not have too many dropdowns and makes people reach what they are searching for in minimal steps.



Make the checkout process easy by offering your customers multiple ways to pay for the product this would attract a lot of people and would not restrict it to just a certain payment method.


All websites must have a search bar from which people can search for any particular product. The search bar would make the experience a lot easier for people.


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How can Lio help To start your online clothing business?

Lio is a workspace available over mobile applications that can be used to organise, present and preserve data in a neat and safe manner. It lets businesses tabulate and safeguard their accounts, employee information, customer data etc.

It is useful for businesses, especially layered businesses like garment manufacturing because it provides an effective solution to handle huge volumes of data of different forms.

It is very easy to start your own online garment store with the help of Lio. You can choose the textile template to basically manage every aspect of the business. From products, karigars, challans, invoices, materials, delivery, orders, customers and so much more, all can be done with Lio in the most efficient and easy manner.

All the important documents and information can be kept in one place without you having to lose them. You can track all the aspects of your garment business and flourish.

Step 1: Select the Language you want to work on. Lio on Android

Choose from 10 Different Language offered by Lio

Step 2: Create your account using your Phone Number or Email Id.

Create Account using your Phone Number or Email Id in Lio

Verify the OTP and you are good to go.

Step 3: Select a template in which you want to add your data.

Choose from 60+ Templates offered by Lio And Start Adding Your Data

Add your Data with our Free Cloud Storage.

Step 4: All Done? Share and Collaborate with your contacts.

Share you files with friends and colleagues


So this is all about your online clothing business. I am sure that with this article, your journey of opening an online clothing business would become much more manageable. So what are you waiting for? It is the right time to get into your online clothing business from home. 

Frequently Asked Questions(FAQs)

What kind of Raw Materials do I need?

You can go for raw fabrics like silk, satin, cotton, net, georgette, chiffon, rayon, and many more. Also, you can go for readymade garments to sell.

Should I Hire People to Handle my Business?

It is up to you completely. If you can handle your business alone with perfection, then there is no need to hire people.

But if you think you should hire a few people to manage your business along with you, then you can hire.

How much Investment do I need to Start my Business?

You can start with a very low budget if you want to start with a single category of apparel. But if you want to sell as many as possible, then a little high amount is needed.

How much time do I need to Spend on my Business?

If the online clothing business is your full-time business, then you should maintain a daily professional work hour to grow your business.

Should I promote my Business Online?

Yes, of course. There is nothing much better than promoting your own business in order to grow more.

You can use your social media sites like Facebook, Instagram, and WhatsApp to promote your business.

You can create a different page to share your products and create a sell option to greater potential buyers.

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  • Do I need to have any kind of license to start my online clothing business?

    • Hello Gurpreet,
      Thank you for the question.
      To start an online clothing business, you would need a few registrations and licenses, such as an establishment license, business operation license, doing business as (DBA) license, and an employer identification number. Please conduct additional research for further reference.

  • Please tell me how to pick a model for my garment business?

    • Hello Rajdeep,

      One of the oldest and most successful industries in the world is the garment industry.
      The methods for establishing a garment business are simple with a firm foundation. An entrepreneur could use a variety of garment business concepts, including fabric production, fabric trading, garment production, and garment trade. It is advised that most entrepreneurs establishing a clothing business choose one of the areas before developing forward or backward integration.

  • This is such a wonderful article. Well-written, precise and informative. Loved it.

    • Hello Venkita,

      I really appreciate your warm words.
      I’m so happy that you found this article to be informative.

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