Patanjali is one of the most rapidly growing brands in the country. Read further to know all about the Patanjali franchise and how to obtain it.
Patanjali is an Ayurved-based corporation in India that was started in 2006 and has gained mass appeal since then. Acharya Balkrishna established it, and Baba Ramdev popularized it. Patanjali goods have gained a reputation for excellence through time and are now a household brand in India.
Patanjali franchisees may be seen all throughout India, in both cities and suburbs. Patanjali’s goods are sold in around 3 lakh locations, with 5000 franchise stores offering over 1000 items. The corporation is now aiming to increase its existing franchisee distribution. Patanjali now competes strongly with other brands in the market due to its rising prominence.
It’s easy to see why Ayurvedic brands are becoming more mainstream. Patanjali never fails to astound us; we are captivated not just by the huge range of items they provide, but also by the excellent quality of those items.
They are healthy and fresh. Patanjali franchises are becoming increasingly popular as a result of their legitimate ayurvedic solutions. In this article, we will discover further about the Patanjali franchise.
The Patanjali Business Model
Baba Ramdev’s name and prestige have played a significant role in Patanjali’s prosperity. Besides that, Patanjali has roughly 4,700 store outlets all around the country where its goods are distributed as of May 2016.
Patanjali sells its goods through a digital site as well as stores at railway stations and airports. The corporation offers its products at stores such as Hypercity, Star Bazaar, and others in addition to online.
Patanjali manufactures about 2500 goods, the majority of which are in the personal care and food categories. Apart from that, the company produces a wide range of items in many other sectors. The key categories include cosmetics, hair products, body care goods, toiletry products, healthcare products, and infant care items. Apparels have now been added to the list.
Also Read: How to Start a Garment Business In India
Should you invest in the Patanjali Franchise?
The short answer is, yes! Patanjali has developed a system of business efficiency that is both practical and delivers favorable outcomes.
One of the most important advantages of owning a Patanjali franchise is that the brand has already been marketed well enough, giving it legitimacy in the eyes of the clientele you want to draw. It also provides training programs to keep you informed on the most essential business trends.
Since the Patanjali business already has a well-founded marketing base, investing in a Patanjali franchise is a better alternative than launching your own company. It gives you tried-and-true approaches and strategies for attracting and retaining customers.
Patanjali’s franchise comes with manuals and other materials, as well as professionals to support you in choosing the ideal location and securing the fairest deal possible. Moreover, one cannot ignore how significant its market position is.
Patanjali has deep roots in the current economy, so it can guide in attracting prospective and current Patanjali consumers. Due to the sheer enormity of the brand name, it could also help in managing a consistent price strategy.
The primary reason that makes the franchise a good idea is that as a Patanjali franchise, you may minimize risk because of its solidified industrial position. It continues to research and create new goods and services. From the inception of your business through its growth and expansion, the franchisor will be there to guide you.
A Patanjali franchise can help you navigate bureaucracy and show you how to deal with problems that have emerged in the history of other franchises, which you might find difficult to come to terms with if you operate your own company instead of a Patanjali franchise.
A Patanjali franchise involves funds to buy, and the fee differs by the state in India. Since Mumbai is a city with a greater value of land than other states, the Patanjali franchise costs more in Mumbai than in other places.
When you join a well-established franchise, such as Patanjali, you will receive extensive bank support and will be able to secure a loan fast and at a fair interest rate, as opposed to launching your own business. This is because the company has a proven track record. As a result, banks often have a great deal of confidence in funding the purchase of a franchise.
Bankers, lenders, and financial institutions generally view successful franchise chains as having a lower chance of failing on their loans, and they are more inclined to give loans on that basis.
The company image and brand reputation are well-recognized in the corporate world. Clients are more willing to purchase things and work with companies they’ve heard of, so you won’t have to work as difficult to advertise your company because it’s already well-known.
Buying a Patanjali franchise ensures your profitability because an established system is now in place. Being a franchisor may open up more opportunities for advancement inside the system. When you invest in a company, you generally get an exclusive zone, often known as a restricted territory.
You won’t have any rivalry from the Patanjali franchise system since franchisors only allow a certain volume of franchises to operate in a given place.
Patanjali Franchise Schemes
An individual can embrace the Patanjali community and profit from its offers through the three Patanjali Franchise Schemes.
Swami Haridasji developed a Cow Urine Distillation Plant in Tekhla under the Patanjali Gramodhyog Nyas, an officially incorporated Public Charitable Trust (PGUN). Baba Ramdev and Acharya Balakrishna established Gramodhyog Patanjali Nyas as a branch of Patanjali Yogpeeth, Hardwar, as an Ayurveda and yoga treatment facility and an institution.
The scheme intends to improve rural India’s social, economic, and oral health. It intends to help village-level rural industries with finance, administration, and income growth.
It expects that village industries would be able to utilize human resources, money, and other resources, organize labor, rejuvenate traditional knowledge and expertise, and convert them into rural enterprises.
The scheme aims to establish a trading procedure for local cottage industry goods with organizations that have the same goal in mind in order to create marketplaces for locally produced goods.
It further aims to provide training and assistance for the start-up of local businesses predicated on necessity. It would be delighted to assist in the implementation of village development programs, as well as to form partnerships with financing institutions, government funding agencies, banks, investors, and other donor organizations.
Patanjali aims to reduce poverty by establishing Gramodhyog Nyas, or village factories. Gramodhyog Nyas also engages people in villages by, among other things, purchasing and selling indigenous items, sharing knowledge, obtaining raw resources, and arranging for sophisticated technologies.
Documents required to acquire the franchise
- Photocopy of PAN card
- Photocopy of address proof
- TIN Number
- GST Registration
- Bank Account
Patanjali Mega Store
The widely popular Patanjali Franchise Scheme is Patanjali Mega Stores, which can be located in different parts of the city.
Conditions for opening the Patanjali Mega Store
- A Patanjali Mega Store franchise requires a one-time investment of Rs. 1 crore.
- A minimum of 2000 square feet is required in terms of land.
- Just the city’s biggest markets and other attractive sites will be home to Patanjali Mega Stores.
- In payment order mode, a refundable security deposit of Rs. 5 lakh will be requested.
- The Research Centre will assign a Vaidya to Mega Shop, and the shop owner will be responsible for delivering medical equipment to the Vaidya. The proprietor of the megastore will give facilities such as places to relax, drink, and washrooms, among other things.
- Megastores must be at least 2.5 kilometres away from established Mega Shops in Metro Cities, 3.5 kilometres away from present Patanjali stores in Non-Metro Cities, and one kilometre away from existing Patanjali Chikitsalayas and Arogya Kendras in Non-Metro Cities.
- The Patanjali Megastore will display only Divya Pharmacy, Patanjali Ayurveda, and Institute-approved items. In these locations, no other things are authorised to be sold.
- An applicant for a Patanjali Mega Store franchise must be a responsible person who has never been convicted of a felony.
- After a site has been selected, the client must provide 4-5 images of the neighbourhood to ensure that it meets all of the above-mentioned conditions for a Patanjali Mega Store.
- You must provide a photocopy of your PAN card, proof of identity, proof of address, and five passport-size pictures before obtaining a franchise.
- Applicants must submit a photocopy of their sales registration, ownership or rent document for the Mega Store, and other documents in conjunction with the application form.
Patanjali Chikitsalaya & Arogya Kendra
Any city with a population of at least 1 lakh people can develop a Patanjali Chikitsalaya. Arogya Kendras, however, can be established in any city with a population of less than a million citizens. A Kendra/Chikitsalaya should be at least 3 to 5 kilometers from another Chikitsalaya, 3 to 5 kilometers from a Mega Store, and 2.5 to 3 kilometers from an Arogya Kendra, generally speaking.
If you want to buy a Patanjali Chikitsalaya or Arogya Kendra franchise, you may fill out an application form online. Eligible applicants must also provide papers such as identification, proof of address, four passport-size pictures, and a copy of the sales registration in addition to the application form.
You may fill out the Patanjali franchise application form online or mail it to their office address if you have satisfied all of the criteria.
How to apply for the Patanjali Franchise?
If you wish to start a Patanjali franchise and meet the aforementioned requirements, you may fill out the Patanjali Franchise Application Form.
The contact information for Patanjali’s corporate office can be seen below –
Patanjali Corporate Office Address
Patanjali Food & Herbal park
Vill – Padartha, Laksar Road
Haridwar 249404, Uttrakhand – 247663
Registered Office Address
D-26, PUSHPANJALI, BIJWASAN ENCLAVE,
NEW DELHI 110061, India
Telephone : 1800 180 4108
Cost of opening up the stores at different levels
- Patanjali retail store opening cost – Minimum Rs.50,000/-
- Patanjali dealership store opening cost – Minimum Rs.50,000/-
- Patanjali distributorship store opening cost – Minimum Rs.1,00,000/-
- Patanjali megastore opening cost (in India) – Minimum Rs.1 crore
A Patanjali franchise might spend anything from Rs.5 lakhs for a local shop to Rs.2 crore for a superstore. The prices are inclusive of interiors, setup, and inventory. The retail store requires a minimum of 300 square feet, whereas a Patanjali supermarket requires around 2000 square feet.
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With an annual turnover of more than Rs.2,000 crore, Patanjali Ayurveda is one of India’s strongest-growing corporations. Patanjali now has 15000 exclusive outlets in India, with aspirations to increase to 1,00,000 in the coming years.
Patanjali Ayurveda Ltd. is a fast-moving consumer goods (FMCG) company headquartered in India. FMCGs are India’s booming businesses. Therefore, the Patanjali franchise owner may be able to make twice as much as he or she paid for the business.
The amount received, however, is determined by the location and the people who live there. Nonetheless, the fact that an increasing number of individuals are purchasing their everyday FMCG items from Patanjali cannot be overlooked.
To conclude, purchasing a Patanjali franchise will offer you a wonderful opportunity to expand your organization. We hope that this article has offered you the information you need to establish a Patanjali franchise.
Frequently Asked Questions (FAQs)
How to acquire a franchise of Patanjali chikitsalaya and Patanjali Arogya Kendra?
To establish a Patanjali franchise, you should first complete the application form and upload it along with the required documents, which include identification documents four passport-size pictures, address proof, and a copy of the sales registration.
1. You can fill up the application form that is available on their official website patanjaliayurved.org
2. You can also send an email to firstname.lastname@example.org with the application form and required documentation.
3. You can also mail the application form to Patanjali’s corporate office address.
Patanjali Office Address: Patanjali Food & Herbal park
Vill – Padartha, Laksar Road
Haridwar 249404, Uttarakhand – 247663
How much is the cost of the Patanjali retail store franchise?
The Patanjali retail store franchise demands an initial investment of Rs 1 crore.
How would I open up a Patanjali store?
To establish a Patanjali shop, you should first prepare and sign an application form. You should also choose from many Patanjali franchise options and decide which one you want to launch. The Patanjali franchise schemes, as well as the requirements, criteria, and cost, are detailed above.
How to launch a Patanjali franchise of edible items?
Patanjali food items franchises are established in the same way as other franchise schemes. Meeting the conditions and completing the application form are part of the process.
What is the price of a Patanjali agency?
To launch a Patanjali Distributorship Store, you will need a minimum of Rs.1 lakh. In India, a Patanjali Mega Store requires a minimum investment of Rs. 1 crore.