How To Sell On Nykaa

How To Sell On Nykaa

Do you want to influence thousands of beautiful people with your beauty products? Then grow with India’s largest Beauty Retailer Nykaa where you can grow your beauty products to the beauty of the country. Read the whole article to learn how to sell on Nykaa.

Nykaa is an Indian beauty e-commerce site. Falguni Nayar is the one who thinks about this beautiful e-commerce site to supply Indian people with all types of beauty products. Nykaa delivers beauty products from India as well as from the world.

Nykaa means “one in the spotlight” in Sanskrit, which sells wellness and health products apart from beauty products too. Nearly 2,000 brands and 200,000 products are available in the Nykaa store. Nykaa became a brick-and-mortar house store in 2020, to supply more offers to its customers.

Nykaa became the one and only retailer which includes international brands like e.l.f, Charlotte Tilbury, Tonymoly, Becca, Sigma, Limecrime, Dermalogica, Murad, and many more. Nykaa sells in-house beauty products too.

Best Beauty Products Platform in India

Nykaa is now one of the topmost beauty platforms that are flying with more than 15000 orders per day. There are three important warehouses in Bangalore, Delhi, and Mumbai. 

Nykaa is delivering beauty products like primer, BB cream, Foundation, serum, moisturizer, lip care products like lip gloss, lipstick, lip moisturizer, body care products like body wash, moisturizer cream, hair care products like shampoo, oils, conditioner, serums, and much more.

Since Nykaa was founded, it has become the largest beauty products selling platform in the world.

The first ideology of Nykaa came into mind in 2012. Founder of Nykaa, Falguni Nayar has made the impossible one to the easy and one-stop solution for all the beauty products lovers across the country as well as the world.


Falguni Nayar hosts her online beauty products store with both regular cosmetics and luxury brands in this amazing competitive world where beauty and wellness are a very important part of anyone’s life.

If you want to know who the investors are for Nykaa, then here they are:

  • Marico Ltd founder Harsh Mariwalaa 
  • TVS Capital Funds (Pvt.) Ltd
  • Sunil Munjal, who is the joint managing director of two-wheeler maker Hero MotoCorp Ltd.

Nykaa is a one-stop place for Indian and international brands who are the manufacturers of branded beauty and wellness products.

Such brands are:

  • Ponds
  • Dove
  • Remington
  • Bioderma
  • Tresemme
  • Loreal Paris
  • Khadi Natural
  • Schwarzkopf
  • Johnson and Johnson
  • Garnier
  • Maybelline
  • Colorbar
  • Lakme and more.

So if you want to know how to sell on Nykaa and want to be a successful person, then this article will be a learning article. You check the how, when, and why to sell on Nykaa.

Check it out. Start selling and be a part of the biggest e-commerce beauty site in India.

Also Read: How to Sell Online in India?

How to sell on Nykaa

You will be thinking that a financial officer of Kotak Mahindra Bank is running an e-commerce beauty business with huge success. If you want to be a part of this successful journey too, then scroll down below to get the ideology on how to sell on Nykaa.

You can go through two processes to earn from Nykaa.

  • Nykaa Affiliate Program
  • Seller Registration on Nykaa

Nykaa Affiliate Program- details on NAP

Nykaa Affiliate program is a small-term earning process. You can join this process to earn a little commission from Nykaa.

This includes three processes –


You have to sign up. After signing up, complete your profile, and payment options should be added. That’s it. Now it’s your turn to run on Nykaa.


You will get your affiliate link for the beauty and wellness products. You can ask your friends, Facebook contacts, Instagram followers to go to your links and check out the products. Also, they can visit the pages you liked on Nykaa.


You can earn money when anyone will buy from your affiliate link. The more they buy, the more you earn.

Seller Registration on Nykaa

Seller Registration on Nykaa

By this process, you can constantly sell your beauty and wellness products through Nykaa.

Here’s the process to sell your products.

  • You have to create your Nykaa profile. You can log in or sign in through your Google account too.
  • When you have logged in to your Nykaa account, you have to click on ‘Sell on Nykaa’ at the bottom of your screen to open a seller’s information window to get access to the seller’s page.
  • Fill up the details.
  • Click on Submit
  • Voila! You will be registered as a Nykaa seller.
  • Now, if you need to edit or update your profile, then you can do it later. 
  • Create your products catalog.

Also Read: How to start an e-commerce business in India

Advantages of E-Commerce site Nykaa

  • Nykaa purchases products directly from the brands. So you can have a high commission on the products.
  • Nykaa does not provide discounts on its own. Brands give high discounts on products that do not reduce the commission amount.
  • There is one option of fast delivery that helps one to get the product within days.
Advantages of E-Commerce site Nykaa

So, you see, Nykaa seller registration is so easy to start on your own. You need to spend time on your business in Nykaa. You have to be dedicated and passionate about your work in Nykaa.


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Start-up businesses are tomorrow’s business giants. Nykaa has proved this. Nykaa is now one of the topmost solutions for beauty and wellness products. If you think you can be a part of this huge business giant, then it’s time to dive into the aisle e Nykaa.

Frequently Asked Questions(FAQs)

Who founded Nykaa?

This wholesome beauty products giant was founded by Falguni Nayar and her husband Sanjay Nayar, in 2012.

IS Nykaa a Good Brand?

Nykaa provides a world-class service to its customers. They provide high-quality products which are suitable for everyone.

Who is the Brand Ambassador of Nykaa?

Nykaa ‘s brand ambassador is the Bollywood actress Janhvi Kapoor.

What is the Best Product of Nykaa?

Nykaa has in-house Beauty products. Such as:

1. Nykaa Skin Potion Facial Oil
2. Nykaa Glamoureyes Colour Eye Pencil Kajal
3. Nykaa Eyes On Me! 10 in 1 Eyeshadow Palette
4. Nykaa Prep Me Up Primer
5. Nykaa Insta Blur Color Corrector Stick
6. Nykaa Go For Glow Peel Off Mask Nykaa Wanderlust Body Scrub
7. Nykaa Brow On Point! Micro Fine Eyebrow Pencil
8. Nykaa Get Cheeky! Blush Duo Palette
9. Nykaa Black Magic Liquid Eyeliner
10. Nykaa Face Massage Rollers

There are other in-house Beauty products one can try.

How do you become a Nykaa Fashion Seller?

If you are a brand owner and want to sell your products in Nykaa then you have to follow a few things:

1. Trademark Certificate for Brand Owners / Brand Authorization Letter if you want to distribute the products
2. Legal Metrology Certificate.
3. FDA license 

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