Understanding The Difference Between Marketing And Sales

Want to understand the difference between marketing and sales? Let’s learn all about these two and how they actually work.

All businesses are based on two things – sales and marketing. Without these two, no company can be successful or even run. These are the most important parts of a business which can be avoided. Hence all companies have two teams – sales and marketing teams who work tirelessly to get in the desired results.

It is important that one knows and understands the difference between marketing and sales. So let us know and understand it in detail.

Difference Between Marketing And Sales

These are two business functions that both impacts lead generation and revenue of the organization. Where marketing is the process of getting people interested in your product or services, sales refer to each activity that leads to the selling of the product. 

It is the responsibility of the salesperson to manage relationships with potential clients and find more prospects that can eventually turn into leads. 

Marketing on the other hand is all the buzz that one creates around the product or service. It is done with the help of market research and an understanding of the interests of potential customers. The job of a marketing department is to run various campaigns that can attract a large number of customers.

Sales VS Marketing

There are differences between marketing and sales but they need to work in sync with each other to be successful in their jobs. For this, we need to know about the core jobs of each of these departments.

Process

When it comes to selling a product or service, the marketing department’s job is to lay out the details like price, who is the customers, where to sell it, etc. In the professional term, this is also known as the 4Ps of marketing – Product, Place, Price, and Promotion. The marketing plan is to basically set the goals, and decide on a budget for the campaigns and the various platforms that are to be used for the marketing. 

On the other hand, the sales plan includes details like sales processes, target market, team structure, and goals. They also work on the action plan, resources, and tools that will be used in the process to hit these targets.

Goals

The primary goal for both sales and marketing teams is to sell the product but let us understand how the goals are also different from each other.

The Marketing team focuses on the big picture which is to spread the word about the company, brand, product, or service and promote it as much as possible to get as many eyes on it. They need to create a buzz and get people talking about it. Apart from this, they are also responsible for the pricing of the product and communicating how the product fills the customer’s needs. 

The sales team’s focus is to hit sales volumes and quotas. The sales goals are measured month over month. Targets are always pre-defined and the sales management sees how much each individual and team collectively needs to achieve.

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Tools & Research

Today all companies use CRM tools for sales and marketing purposes. Social media is another great way of research and a tool to reach the audience and sell the product. But there are specific tools that are used by both these departments and they are:

Marketing Tools

• Conversion Rate Optimization (CRO)
• Search engine optimization (SEO) tool
• Project management tool
• Data reporting software
• Content creation tool

Sales Tools

• Meetings app
• Documents tool
• Invoicing software
• Email management tool
• Inventory and order management software

Strategize

Both marketing, as well as the sales team, follow different strategies to reach their targets. For the marketing team the strategies include:

• Internet Marketing
• Print marketing
• Blog marketing
• Search engine optimization
• Social media marketing
• Video Marketing

Whereas for the sales team the strategies include:

• SPIN Selling
• Solution Selling
• N.E.A.T. Selling
• Conceptual Selling
• SNAP Selling
• CustomerCentric Selling
• Inbound Selling
• MEDDIC
• The Challenger Sale
• The Sandler System

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Conclusion

I am sure by now you have understood the difference between marketing and sales and now know how each of these departments actually functions. They are interdependent on each other and are definitely the important aspects of each busy in the world. No business will actually be able to sustain itself without marketing and sales.

Frequently Asked Questions(FAQs)